Content Marketing to Healthcare Providers
Regardless of your overall digital marketing goals, there are a variety of distribution strategies for optimizing content exposure which are critical to reaching your target audience. To increase traffic and engage users, proven key tactics include:
Optimizing existing marketing channels like e-mail by continually testing different variables
Enhancing your social media presence on sites like Facebook, Twitter, and LinkedIn to engage with your audience, identify key opinion leaders, and improve organic search traffic
Focusing search engine optimization (SEO) efforts
Click here to download the full Insights issue – Content Marketing to Healthcare Providers (PDF).