Audience Insights
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Digital Magazines: An Innovative Approach to Reaching Physicians

Date: 

Wednesday, May 2, 2012

Audience Image: 

Consumer magazines have worked out at least some of the kinks and questions in tablet advertising. Because physicians are more likely than general consumers to own and use tablets, medical advertisers should consider the medium.

 

The findings: Whether you or your client decide to leap into tablet magazine apps now, there are some things you should be doing to make sure you are prepared for future decisions.

To find out more, download the Digital Magazines: An Innovative Approach to Reaching Physicians report (PDF).

 

Executive Summary:

  • Tablet magazines or journals typically see higher audience engagement than print versions. 

  • Tablet ads deliver measurability that print can’t match. 

  • There are new, shared standards for reporting on ad engagement.

  • The ROI on developing fully interactive ads is less clear, but ads can be built on a case-by-case basis.

 

Continue to the next page to read our May 2012 Insights, or click here to download our May Insights on using digital magazines to reach physicians.