HCPs & Social Media
Trying to drive physician engagement online? Wondering what the hooks are to get healthcare professionals motivated and communicating? So were we. In Q2 2011, UBM Medica US surveyed US-based medical professionals on their use of social media, including Facebook, LinkedIn, Twitter, YouTube, MySpace and blogging.
The findings: What really drives them wild is peer-to-peer interaction.
Seventy-two percent of our US respondents use social media for personal and professional purposes.
Continue reading for a summary of our findings or download the HCPs & Social Media report (PDF).
The mean respondent age is 51 years old.
- 72% of HCPs engage in social media, either for personal purposes (29%), professional (6%), or both (37%).
- For HCPs who do not use social media, it is mostly because they have concerns about privacy (72%).
- HCPs who do engage with social media primarily use a computer to do so. The iPhone and iPad are the next devices of choice, followed by the Droid and Blackberry.
- Security is a key influencing factor in their decision to even join a social network, rating 4.35 out of 5 (5 being most important). Of those who use social media, their time is split 70/30 for personal vs. professional use.
- When looking at the useage of social media, inclusive of professional community sites, Facebook remains a powerhouse among physicians (86%) followed by Medscape Physician Connect (52%) and Sermo (44%).
- When using online professional communities, the most popular activities among physicians are following what colleagues are shaing and discusssing (60%) and CME (59%).
Continue to the next page to read the rest of our July 2011 Insights report, or download the HCPs & Social Media report here (PDF).