Gleaned from original research conducted among our core audiences, UBM Medica Insights keeps you abreast of the latest digital trends in the healthcare community. In each monthly issue, you'll find the information to help keep your finger on the pulse of HCPs behavior. For more information, contact insights@ubm.com
In order to see real changes in prescribing, referral, and practice behaviors, medical marketers are now tapping into the power of peer-to-peer networks. Learn more about leveraging peer interactions in this issue of Insights.
Hospitals, despite owning more and more physician practices, still need to focus on marketing to and communication with physicians in order to build and maintain relationships. The latest Insights issue outlines reasons why continued physician marketing is so important in today’s market.
Vitamins, minerals, and supplements are widely used for a variety of medical conditions, but are physicians actively discussing them with patients? UBM Medica US reports the results of new nutraceuticals research and suggests ways medical marketers can capitalize on this area.
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