Audience Insights
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Physicians Going Mobile


Friday, July 1, 2011

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Like you, we at UBM Medica were tired of debating in planning meetings whether mobile was a big enough opportunity in the professional healthcare segment to make it worth optimizing web sites for or building mobile and smartphone apps. To end the debate we asked our physician community what they thought. 1,398 US healthcare providers responded to our Q1 2011 survey.


The result: Connecting with physicians using mobile devices is a sure bet.

Continue reading for a summary of our findings or download the full report: Physicians Going Mobile (PDF).


Executive Summary:

The median age of respondents is 50.8 years old.

  • 80.9% of all respondents either own or plan on owning a smartphone in the next 12 months; 40.3% own or plan on owning an iPad or tablet

Of those who own or plan on owning a smartphone:

  • 52.4% currently own an iPhone and another 25.2% plan on owning one in the next 12 months
  • 39.9% currently own a Blackberry and another 6.2% plan on owning one in the next 12 months
  • 32.8% currently own an Android and another 15.9% plan on owning one in the next 12 months
  • When it comes to tablets, Apple holds tight to its grip on the market - 28.6% currently own an iPad and another 32.6% plan to own one in the next 12 months

When accessing professional websites, 47.5% respondents access them mostly from their computers, but sometimes from mobile devices. Only 22% use their PCs exclusively.

Read the rest of our Physicians Going Mobile report (PDF).