Audience Insights
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Why Hospitals with Employed Physicians Still Need Physician Marketing

Date: 

Tuesday, March 5, 2013

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About 60 percent of physicians now work in a hospital-owned practice. As the employer of those physicians, you’ve done your part, right? Not so fast…

Hospitals that don’t use good marketing to communicate and build relationships with employed physicians are missing opportunities. Key reasons why hospitals still need to market to and communicate with employed physicians include:

  • Employing physicians does not guarantee their referrals

  • Employing a specialist does not guarantee their referral stream

  • Financial incentives for employed physicians only change behavior so much, and can be risky

  • The point is to coordinate care, not just dominate a market

Click here to download the full Insights issue – 4 Reasons Hospitals with Employed Physicians Still Need Physician Marketing (PDF).