Strengthen Your Marketing Advantage through Audience Retargeting
Audience retargeting is shaping the way e-marketers do business and extend their messages to consumers. In fact, according to an eMarketer January 2010 study, published by AdWeek, 14.2 % of all online display ad spending in 2010 will use some form of behavior data tracking to indicate interest or intention to target ads. It is expected that by 2014, this number will near 20%.
SearchMedica Launches iPhone App
To meet healthcare providers ever-growing need for quick access to relevant clinical information, UBM Medica has launched an iPhone application for SearchMedica, the medical professional’s search engine.
Nearly two-thirds of physicians currently use smartphones and that number is projected to increase to 81% by 2012, according to a recent report by Manhattan Research (2010 “Future of Physician Media”).
| Virtual Events | Education |
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On April 21st, Physicians Practice Live | A non-product-specific approach to educate managed care decision makers and doctors about RSV and the burden of disease, high-risk groups, pathogenesis and management of RSV. To see RSV Insiders, click here.
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Industry News—Research and Resources
Apple's Tablet Tempts Mobile CME App Makers
CMO Study: Customer Analytics Top Priority
Search Lives Visually In The Future
