Insights: Your Link to Physician and HCP Behavior and Trends

Insights into physicians behavior online

Get the Latest Insights

Gleaned from original research conducted among our core audiences, UBM Medica Insights keeps you abreast of the latest digital trends in the healthcare community. In each monthly issue, you'll find the information to help keep your finger of the pulse of HCPs behavior. For more information, contact insights@ubm.com.

Physician Tablet Adoption Exceeds Expectations

Are physicians using tablet devices, which ones are they using, and what are they using them for? For most HCPs, the iPad is the device of choice and is used for both professional and personal purposes. Well over half of physicians using tablets are also reading journals (and seeing your ads) – with many paying for a digital subscription. Find out more in our February 2012 whitepaper!

Future Proofing Your Digital Strategy: An Interview with Jonathan Richman (Part 2 of 2)

In the final installment of our interview with Dose of Digital’s Jonathan Richman, find out more about how the digital universe is evolving and how savvy pharma marketers can continue to ride the wave of change. Part one of this interview is still available from our November Insights.

Future Proofing Your Digital Strategy: An Interview with Jonathan Richman (Part 1 of 2)

We sat down with Dose of Digital’s Jonathan Richman to get the skinny on how social media is evolving and how savvy pharma marketers can ride the wave of change. Our November installment of Insights is part one of a two-part audio/video series highlighting our interview with Jonathan.

Insights into Drug Databases: How Professionals Use Drug Reference Tools

How are physicians and medical professionals using drug reference tools, and which ones are they frequenting? For most, access to drug reference materials is needed on at least a weekly – if not daily – basis. Generally, the basics are being looked for (dosages, interactions), but there is also a demand for cost data and non-traditional therapy information. Find out more in our October 2011 whitepaper!

Physicians & Technology Investments

Where do physicians stand on usage of new technology? While the number of practices using EHRs has increased over the past year, concerns still remain despite government incentives. Read our September 2011 whitepaper to find out more!

The Great American Physician Survey

Wonder what makes today’s practicing physicians tick? While generally happy and professionally satisfied, US physicians struggle to find enough time in the day to meet all of the demands of their professional and personal lives. Like other Americans, they’ve been harmed by the recession to some degree, and worry about their professional future. Read our August 2011 whitepaper to find out!

HCPs & Social Media

Our 2011 Social Media survey shows that 72% of HCPs of all ages are using social media for both personal and professional purposes. However, privacy and security remains a concern to many and often becomes a factor in their decision to engage with certain platforms. Read our July whitepaper to find out more.

Physicians Going Mobile

Smartphones, and tablets, and apps, oh my! Our 2011 Mobile Use survey found that 80.9% of HCPs either own or plan on owning a smartphone in the next 12 months; 40.3% own or plan on owning an iPad or tablet. And, when it comes to applications, high-quality reference apps are key. Read our June whitepaper to find out more.

More Insights

Great American Physician Survey

Our March 2012 installment of Insights will feature custom research into nurses and their use of digital media:

• What topic areas are of the most interest and importance for nurses?
• What are their mobile devices of choice?
• Where do they prefer to get information?