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For 20 years, hospitals and medical centers across the United States have turned to Physicians Practice’s comprehensive program to help them gain critical referrals from local physicians. Through market-exclusive partnerships, hospitals are able to promote their unique programs and offerings while providing trusted practice management advice to doctors in their community.

 

 

The average physician generates $1.4 million of net revenue each year for their affiliated hospital. (2007 Physician Inpatient/Outpatient Survey, Merritt, Hawkins & Associates)

 

73% of patients said their doctor was either the sole decision maker about their hospital choice or was consulted. Only 23% of patients made the decision alone or with their families. (Dartmouth University Medical School Study of 500 randomly selected Medicare patients, published in March 2007 Archives of Surgery)

 

When asked “How well do you feel medical school prepared you to take on the business side of managing or belonging to a practice?” nearly 70% of medical students indicated they did not feel prepared. (2008 Future Physicians of America Survey)

 

In 2008, 73% of physicians surveyed described the financial viability of their practices as “mixed,” “shaky,” or “poor.” (2008 Merritt, Hawkins & Associates Survey of Primary Care Physicians)

In today’s economic climate, hospital marketing professionals tasked with increasing revenue with fewer resources need practical tools that save both time and money. Our comprehensive program addresses all of your physician marketing needs, including marketing and public relations, recruitment, physician relations, and CME.

 

For more information on our programs please view our Media Kit, available on the left side of this page, or contact Steve Gottshall at 847 242 9552 or steven.gottshall@ubm.com.